The aim of this project was to create a Brand Identity for a new specialty coffee shop in South County Dublin. Being associated with award-winning 3fe, this coffee-lover meeting-point wanted a unique identity expressing the organic and raw nature of coffee while appreciating the industrial process involved in coffee production. The approach was minimal using a coffee plant motif to express their knowledge of coffee’s origin as they are putting forward their knowledge of seasonal coffee flavours. The challenge was to marry the botanic element of coffee with the industrial nature of the process which is echoed in the use of raw materials in the interiors.