To reflect its broadened remit across energy, water, safety and customer protection, the CER transitioned to a new name, becoming the Commission for Regulation of Utilities (CRU). This concept focuses on the regulator's commitment of being accessible and transparent to its consumers. Through the use of the organic "pebble" (shaped by external elements), the Identity is softened and creates a friendly approachable brand yet still maintaining the level of professionalism and trust.